Analytics product
Visualising data, Chart making, event tracking tool
Objective & Challenge
Teams struggled to make sense of complex data spread across dashboards and reports. The goal was to design a flexible analytics platform that turns raw data into clear, actionable insights. By simplifying interactions, enabling intuitive charts and filters, & maintaining a consistent system, the platform empowers both technical and non-technical users to confidently understand performance.
Understanding the problem
Research & Discovery
- Leveraged AI-assisted research and online sources to explore analytics patterns, dashboard structures, and usability benchmarks.
- Studied user needs, workflows, and interaction challenges to understand real-world constraints.
- Organized insights into clear next steps findings into clear insights that shaped the product’s problem definition and feature priorities.
RESEARCH and outputs
Design Strategy
Designing
Followed a research-driven, iterative design approach that began with clearly defining the problem, conducting user research and data analysis, and validating insights through usability testing and real-world feedback
Core design principles
Design Process
Wireframing & Iteration
- Explored multiple dashboard hierarchies to establish a clear data flow from summary metrics to detailed insights.
- Iteratively simplified data-heavy tables and filtering layouts to reduce clutter and improve scannability.
- Refined the dashboard customization flow to balance flexibility with structure and usability.
Visual Designs
Accessibility Considerations
- Color Contrast & Readability
- Structured Layout & Logical Hierarchy
- Clear Interactive States
- Icon + Label Pairing
Typography & Components
Typography: Clear hierarchy (Large Bold Merchant Name > Section Headers > Body). Monospace for IDs and tabular data.
Components Library:
Key Features Delivered
1. Dashboard with KPI’s
Provides the freedom and flexibility to create custom charts and visualize desired data with ease.
2. Overview - landing screen
Enables PMs and founders to visually understand, track their product performance.
3. Events module
Manage, verify, & organize product events to track user behavior & performance insights effectively.
4. Charts module
Helps the users to maintain and update their charts in minimum clicks
Design Validation
Usability Testing (internal)
Participants: 3 PM’s
Method: Moderated task-based testing with prototype
Task: Create a chart and verify the KPI’s in the overview module.
100%
TASK COMPLETION
10m
AVG. TIME
0.2%
ERROR RATE
Final Solution
Developer Handoff
Deliverables included high-fidelity Figma prototypes with detailed annotations and component specs. I collaborated closely with developers to walk through flows, logic, and edge cases, using interactive prototypes to clearly communicate behavior and ensure smooth implementation.
Qualitative Feedback
“The dashboard feels structured and much easier to scan.”
- Product Manager
“I can quickly understand performance without digging through multiple reports.”
- FOUNDER
Business Value
Faster Decision-Making
Improved Data Visibility
Product Performance Clarity