Login screen revamp to increase conversion

SaaS, B2B

This is a revamped signup screen for the Userflow product, redesigned to enhance user confidence and decision-making. By adding key metrics, testimonials, and supporting modules, the screen now builds trust and provides clarity at first glance. These improvements helped reduce friction in the signup process and increased the overall conversion rate from 14% to 38%.

Industres

SaaS, B2B

Time

4 days

Date Designed

JUN 2025

Main Goals

Build user trust and clarity during the signup process by showcasing key metrics and testimonials.
Reduce hesitation and friction by providing contextual information that supports confident decision-making.
Improve overall conversion rates through a more engaging, trustworthy, and visually balanced signup experience.

Challenges Addressed

Previous screen had only a single input field & CTA, placed in the center of a blank screen, making it feel empty and unconvincing.
Lack of contextual information like testimonials, metrics, or supporting visuals led to low user confidence and poor engagement.
The design failed to communicate product value upfront, causing users to drop off before completing the signup.

Design Approach

Started by analyzing competitor signup screens to understand what emotions they evoke and how they build user trust.
Identified the emotional intent and core purpose of this screen to reassure users and motivate them to take action confidently.
Designed & tested two refined versions of the signup screen, each focused on boosting conversion rates through clarity, trust elements, and visual balance.

Revamped Signup Experience - 1

Showcases trust through compliance badges, highlights key product benefits, and builds confidence with a real dashboard preview and trusted company logos.

Value-Driven Signup Screen

Highlights core product benefits with clear, action-focused messaging while reinforcing trust through compliance badges and logos of trusted companies.

Social Proof–Driven Signup Screen

Features a customer testimonial and showcases logos of past and current clients to build credibility, reassure new users, and strengthen trust during signup.

Mobile native design

Here i’ve designed mobile version too using native elements.

Thank you for taking the time to explore

Visva Amudan